Business Switch : An Introduction to Business Management in Retailing

Abstract

This is a modest attem pt to catalogue a few of the im portant techniques that are necessary for the smooth functioning of a complex business organisation, viz., the retailing unit. W hether the retailing units are managed by private retailers largely motivated by profit consideration or through the agency of the cooperatives with the objective of protecting the consumers from exploitation, these techniques are essential pre-requisites to the successful running of the retail shop.