Report on the Proceedings of the ICA Cooperative Information and Publicity Seminar- Nairobi 1974

Abstract

Co-operatives are part o f the community at large, they have a duty to influence and create a positive public opinion. It has been observed in the Region of East and Central Africa that despite positive government attitude and support to Co-operatives, a large percentage o f the population, including high ranking government officials , remains misinformed about C o-operatives, Already, as a result of the is state of affairs , there is a growing awareness among co - operators that hostility against Co-operatives is mounting day after day, Unfortunately, and the is is more serious, even the daily press in these countries have, oftentimes carried negative, derogatory and even h o stile publicity on co-operatives, Co-operative Information and Publicity work is a necessity.